Management of Location Based Advertisement Services using Spatial Triggers in Cellular Networks

Abstract

This paper discusses the advent of new technologies which have emerged under the area of Location Based Services (LBS). An innovative implementation and approach has been presented for design of applications which are inventive and attractive towards the user. Spatial Trigger is one of the most promising additions to the LBS technologies. This paper describes ways in which mobile advertisement services can be introduced effectively in the cellular market by bringing innovation in them through effective usage of Spatial Triggers. Hence, opening new horizons to make the consumer cellular networks, commercially, more effective and informative.