The Product Promotion and Consumer Retention Gap in Online Shopping

Abstract

As the number of online shopping websites increases day by day, so are the online advertisement strategies and promotional techniques. The number of people who uses internet keeps on increasing daily and it has become a vast marketplace to promote products, surely it will be a prime reason to drive any companies growth in the future.This paper primarily focuses on the areas on which online shopping lags product promotion and customer retention. Sellers must concentrate on the areas in which online marketing lags product promotion techniques; also they should introduce new strategies to increase their market share to gain customers attention towards their products.