Personalized Web Search

Abstract

Personalization is important for search engines to improve user experience. Most of the existing work do pure feature engineering and extract a lot of session-style features and then train a ranking model. Here we proposed a novel way to model both long term and short term user behavior using Multi-armed bandit algorithm. Our algorithm can generalize session information across users well, and as an Explore-Exploit style algorithm, it can generalize to new urls and new users well. Experiments show that our algorithm can improve performance over the default ranking and outperforms several popular Multi-armed bandit algorithms.