Critical success factors for m-commerce in Saudi Arabia's private sector -- a multiple case study analysis

Abstract

Many developing country firms are investing huge money in the sector of mobile commerce m commerce Simplifying and understanding the factors which can impact on m commerce success enables the organisations managers to focus their efforts on the key areas of their m commerce businesses thereby contributing to the successful implementation of m commerce This study provides a clear understanding of m commerce in the private sector in the Kingdom of Saudi Arabia and identifies the critical success factors of implementing m commerce within the local business environment A case study approach will be used for five Saudi companies which use mcommerce represented by Alrajhi Bank Souqcom Saudi Electricity Company Saudi telecom company STC and Saudi Airlines This study represents a research in progress and interviews based on the literature to identify the key success factors for these companies in particular and in Saudi Arabia s private sector in general