Influence maximization by rumor spreading on correlated networks through community identification

Abstract

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize the information propagation in complex networks. We evaluate this method in assortative networks and verify that degree-degree correlation plays a fundamental role in the spreading dynamics. Simulation results show that our algorithm is statistically similar, regarding the average size of outbreaks, to the greedy approach in real-world networks. However, our method is much less time consuming than the greedy algorithm.