Stable target opinion through power law bias in information exchange

Abstract

We study a model of binary decision making when a certain population of agents is initially seeded with two different opinions, `+' and `-', with fractions p1 and p2 respectively, p1+p2=1. Individuals can reverse their initial opinion only once based on this information exchange. We study this model on a completely connected network, where any pair of agents can exchange information, and a two-dimensional square lattice with periodic boundary conditions, where information exchange is possible only between the nearest neighbors. We propose a model in which each agent maintains two counters of opposite opinions and accepts opinions of other agents with a power law bias until a threshold is reached, when they fix their final opinion. Our model is inspired by the study of negativity bias and positive-negative asymmetry known in the psychology literature for a long time. Our model can achieve stable intermediate mix of positive and negative opinions in a population. In particular, we show that it is possible to achieve close to any fraction p3, 0≤ p3≤ 1, of `-' opinion starting from an initial fraction p1 of `-' opinion by applying a bias through adjusting the power law exponent of p3.

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