Attention Fusion Networks: Combining Behavior and E-mail Content to Improve Customer Support

Abstract

Customer support is a central objective at Square as it helps us build and maintain great relationships with our sellers. In order to provide the best experience, we strive to deliver the most accurate and quasi-instantaneous responses to questions regarding our products. In this work, we introduce the Attention Fusion Network model which combines signals extracted from seller interactions on the Square product ecosystem, along with submitted email questions, to predict the most relevant solution to a seller's inquiry. We show that the innovative combination of two very different data sources that are rarely used together, using state-of-the-art deep learning systems outperforms, candidate models that are trained only on a single source.