Top SciComm: Communicating ATLAS Top Physics Results to the Public

Abstract

An essential component of the long-term success of scientific research is communicating the methodology and significance of new results to the wider public. Utilising various social media platforms is a vital tool for this endeavour. Over the years, there have been a number of important results on top physics released by the ATLAS Collaboration. These have been communicated through audience-tailored content, including ATLAS physics briefings, videos, and press statements, amongst others. The ATLAS Collaboration has continued to adapt its communication strategy to match the social media evolution, producing content specifically targeting this emerging audience, the effect of which has been explored.