Adaptive Influence Maximization with Myopic Feedback

Abstract

We study the adaptive influence maximization problem with myopic feedback under the independent cascade model: one sequentially selects k nodes as seeds one by one from a social network, and each selected seed returns the immediate neighbors it activates as the feedback available for later selections, and the goal is to maximize the expected number of total activated nodes, referred as the influence spread. We show that the adaptivity gap, the ratio between the optimal adaptive influence spread and the optimal non-adaptive influence spread, is at most 4 and at least e/(e-1), and the approximation ratios with respect to the optimal adaptive influence spread of both the non-adaptive greedy and adaptive greedy algorithms are at least \frac{1}{4}(1 - \frac{1}{e}) and at most \frac{e^2 + 1}{(e + 1)^2} < 1 - \frac{1}{e}. Moreover, the approximation ratio of the non-adaptive greedy algorithm is no worse than that of the adaptive greedy algorithm, when considering all graphs. Our result confirms a long-standing open conjecture of Golovin and Krause (2011) on the constant approximation ratio of adaptive greedy with myopic feedback, and it also suggests that adaptive greedy may not bring much benefit under myopic feedback.