Collecting Charges for Ad Impact on User Experience for Different Price Types
Abstract
This note describes how to collect charges for ad impact on user experience. The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click, to account for impact from clicking on the ad. The results for per-click charges also apply to per-conversion charges or per-action charges. Conceivably, a marketplace could assess both kinds of charges.
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