The Duopoly Analysis of Graphics Card Market

Abstract

By analyzing the duopoly market of computer graphics cards, we categorized the effects of enterprise's technological progress into two types, namely, cost reduction and product diversification. Our model proved that technological progress is the most effective means for enterprises in this industry to increase profits. Due to the technology-intensive nature of this industry, monopolistic enterprises face more intense competition compared with traditional manufacturing. Therefore, they have more motivation for technological innovation. Enterprises aiming at maximizing profits have incentives to reduce costs and achieve a higher degree of product differentiation through technological innovation.