Democratizing information visualization. A study to map the value of graphic design to easier knowledge transfer of scientific research

Abstract

Visual representations are becoming important in science communication and education. This explorative study investigates the perception of STEM researchers, without any specific visual design background, and the value of visual representations as tools to support the communication of technical and scientific knowledge among academics and a wider non-technical community. Early findings show that visual representations can positively support scientists to share research outcomes in a more compelling, visually clear, and impactful manner, reaching a wider audience across different disciplines.