Marketability of building energy efficiency systems based on behavioral change: A case study of a novel micro-moments based solution

Abstract

In spite of the substantial advance in developing energy-efficient buildings, power demand in the building sector is still remarkably growing due to teleworking and e-learning triggered by the COVID-19 movement restrictions. This is highlighted by the inefficiency of energy saving measures that have recently been set owing to the the marketability failure and unsuccessful design integration of existing ICT based solutions. Specifically, the factors that affect energy efficiency comprise natural and socio-economic restrictions, technological advances, and last but not least the human behavior. Energy efficiency based on behavioral change has attracted an increasing interest in the recent years, unfortunately, solutions in this area suffer from the lack of marketability because of the absence of both prospective studies and consumer awareness. This work, focuses on a key cost-effective technology for monitoring power consumption and for contributing to the behavioral change through smart, personalized, and on the moment, action recommendations. In order to examine the marketability of the proposed solution, we begin with a market and research analysis of the domain of energy efficiency systems in the building sector that target behavioral change. Moving forward, various factors that affect the commercialization of the final product are considered before proceeding with recommended actions to ensure its successful marketability via conducting a Go/No-Go analysis. Finally, based on the comprehensive commercialization study, a GO decision is concluded for the subject technology.