Application of DEA in International Market Selection for the export of products from Spain

Abstract

This article presents a Benchmarking methodology to support decision-making for international market selection (IMS). In order to do so, we will be using an output-oriented Data Envelopment Analysis (DEA) model. This methodology considers multiple variables validated with a correlation analysis. The methodology is applied to all of the products directly exported from Spain, it takes into consideration different Inputs variables and returns us the efficient and regions generating higher benefits to access international markets with the lowest costs possible.