The Effects of Interactive AI Design on User Behavior: An Eye-tracking Study of Fact-checking COVID-19 Claims

Abstract

We conducted a lab-based eye-tracking study to investigate how the interactivity of an AI-powered fact-checking system affects user interactions, such as dwell time, attention, and mental resources involved in using the system. A within-subject experiment was conducted, where participants used an interactive and a non-interactive version of a mock AI fact-checking system and rated their perceived correctness of COVID-19 related claims. We collected web-page interactions, eye-tracking data, and mental workload using NASA-TLX. We found that the presence of the affordance of interactively manipulating the AI system's prediction parameters affected users' dwell times, and eye-fixations on AOIs, but not mental workload. In the interactive system, participants spent the most time evaluating claims' correctness, followed by reading news. This promising result shows a positive role of interactivity in a mixed-initiative AI-powered system.