Personal Green IT Use: Findings from a Literature Review

Abstract

Research addressing the greening of internet user behaviours at hedonic and utilitarian levels is scarce. To identify dimensions, scales and strong relationships arising from motivation, we reviewed a sample of research articles related to the personal green IT context. We used Self-determination theory as the theoretical framework to categorize factors into different motivation dimensions. A qualitative literature review analyses five pair-wise associations between motivation constructs of the theory and green IT use. This work builds on the prior research related to environmental motivation by summarizing the measures applied to the evaluation of personal green IT behaviours and by examining the relationships broadly defined in the Self-determination theory, distinguishing between hedonic and utilitarian green IT use.