Modeling Viral Information Spreading via Directed Acyclic Graph Diffusion

Abstract

Viral information like rumors or fake news is spread over a communication network like a virus infection in a unidirectional manner: entity i conveys information to a neighbor j, resulting in two equally informed (infected) parties. Existing graph diffusion works focus only on bidirectional diffusion on an undirected graph. Instead, we propose a new directed acyclic graph (DAG) diffusion model to estimate the probability xi(t) of node i's infection at time t given a source node s, where xi(∞)~=~1. Specifically, given an undirected positive graph modeling node-to-node communication, we first compute its graph embedding: a latent coordinate for each node in an assumed low-dimensional manifold space from extreme eigenvectors via LOBPCG. Next, we construct a DAG based on Euclidean distances between latent coordinates. Spectrally, we prove that the asymmetric DAG Laplacian matrix contains real non-negative eigenvalues, and that the DAG diffusion converges to the all-infection vector (∞) = \1 as t → ∞. Simulation experiments show that our proposed DAG diffusion accurately models viral information spreading over a variety of graph structures at different time instants.

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