Optimizing Hierarchical Queries for the Attribution Reporting API

Abstract

We study the task of performing hierarchical queries based on summary reports from the {\em Attribution Reporting API} for ad conversion measurement. We demonstrate that methods from optimization and differential privacy can help cope with the noise introduced by privacy guardrails in the API. In particular, we present algorithms for (i) denoising the API outputs and ensuring consistency across different levels of the tree, and (ii) optimizing the privacy budget across different levels of the tree. We provide an experimental evaluation of the proposed algorithms on public datasets.