Heuristics for Inequality minimization in PageRank values

Abstract

PageRank is a widely used algorithm for ranking webpages and plays a significant role in determining web traffic. This study employs the Gini coefficient, a measure of income/wealth inequality, to assess the inequality in PageRank distributions and explores six deterministic methods for reducing inequality. Our findings indicate that a combination of two distinct heuristics may present an effective strategy for minimizing inequality.