Information Dissemination Model Based on User Attitude and Public Opinion Environment

Abstract

Modeling the information dissemination process in social networks is a challenging problem. Despite numerous attempts to address this issue, existing studies often assume that user attitudes have only one opportunity to alter during the information dissemination process. Additionally, these studies tend to consider the transformation of user attitudes as solely influenced by a single user, overlooking the dynamic and evolving nature of user attitudes and the impact of the public opinion environment. In this paper, we propose a novel model, UAPE, which considers the influence of the aforementioned factors on the information dissemination process. Specifically, UAPE regards the user's attitude towards the topic as dynamically changing, with the change jointly affected by multiple users simultaneously. Furthermore, the joint influence of multiple users can be considered as the impact of the public opinion environment. Extensive experimental results demonstrate that the model achieves an accuracy range of 91.62% to 94.01%, surpassing the performance of existing research.