Supply Chain Optimization Strategies: An Empirical Study on Fresh Product Delivery Routes

Abstract

In recent years, with rising consumer demand, fresh products have gained increasing attention, leading to rapid growth in the fresh food market. However, due to their perishable nature and sensitivity to storage conditions, fresh products are vulnerable to damage during transportation. Improper handling, excessive transit times, and physical impacts can result in significant losses. As a result, enhancing the efficiency of fresh product distribution while maintaining quality has become critical to the further development of the fresh food industry. Using Y chain supermarket as a case study, this paper investigates the logistics of fresh product distribution, identifying current challenges and inefficiencies. Through literature review, expert interviews, and comparative analysis, the study offers strategic recommendations for optimizing fresh product delivery routes to improve distribution efficiency and product quality.