Reranking partisan animosity in algorithmic social media feeds alters affective polarization

Abstract

Today, social media platforms hold sole power to study the effects of feed ranking algorithms. We developed a platform-independent method that reranks participants' feeds in real-time and used this method to conduct a preregistered 10-day field experiment with 1,256 participants on X during the 2024 U.S. presidential campaign. Our experiment used a large language model to rerank posts that expressed antidemocratic attitudes and partisan animosity (AAPA). Decreasing or increasing AAPA exposure shifted out-party partisan animosity by two points on a 100-point feeling thermometer, with no detectable differences across party lines, providing causal evidence that exposure to AAPA content alters affective polarization. This work establishes a method to study feed algorithms without requiring platform cooperation, enabling independent evaluation of ranking interventions in naturalistic settings.