Normative Feeling: Socially Patterned Affective Mechanisms

Abstract

Breaking a norm elicits both material and emotional consequences, yet how this coupling arose evolutionarily remains unclear. We investigate this question in light of emerging work suggesting that normativity's building blocks emerged earlier in evolution than previously considered, arguing that normative processes should inform accounts of how even ancient capacities such as mood evolved. Using a definition of normative processes we developed, we created an agent-based model with evolvable affect in a shared resource dilemma, comparing competition (non-normative) versus punishment (normative) conditions. Critically, different mood mechanisms emerge under each condition. Under competition, agents evolve a "bad mood -> consume more" response, creating a tragedy of the commons leading to resource depletion and population collapse. Under punishment, agents evolve a "bad mood -> consume less" mechanism, where negative affect functions as an implicit signal of social sanction, promoting resource conservation. Importantly, once normative logic is imprinted through punishment, it creates an evolutionary pathway for mood-based signalling that operates without costly physical enforcement. Our findings demonstrate how normative processes enable social preferences to emerge in a distributed manner within psychological mechanisms, showing how normative processes reprogram cognitive and physiological systems by embedding cultural patterns into psychological dispositions.