Profit Allocation in the We Media Value Chain: A Shapley Value-Based Approach

Abstract

The study takes the social media industry as its research subject and examines the impact of scientific innovation capabilities on profit distribution within the value chain of the social media industry. It proposes a specific solution to the profit distribution problem using an improved Shapley value method. Additionally, the AHP (Analytic Hierarchy Process) is employed to evaluate the profit distribution model, allowing the improved Shapley value method to better address the issue of profit allocation within the value chain of the social media industry. This approach ensures that each member receives a fair share of the profits, fostering strong cooperative relationships among members. Moreover, it compensates for the shortcomings of the traditional Shapley value method in addressing such problems to a certain extent.