On factors influencing consumer preference in pipeline stages: an experiment

Abstract

This paper presents a case study on the eClinical data of Intelligent Medical Objects, which currently employs eight pipeline stages. Historically, the pipeline stage progresses inversely with the number of customers. Our objective is to identify the key factors that significantly affect consumer presences at the more advanced stages of the pipeline. Logistic regression is utilized for this analysis. This technique estimates the probability of an event occurring, enabling researchers to evaluate how various factors influence specific outcomes. Widely applied across disciplines such as medicine, finance, and social sciences, logistic regression is particularly useful for classification tasks and identifying the importance of predictors, thus supporting data-driven decision-making. In this study, logistic regression is used to model the likelihood of reaching the eighth pipeline stage as the dependent variable, revealing that only a few independent variables significantly contribute to explaining this outcome.