Virtual Voyages: Evaluating the Role of Real-Time and Narrated Virtual Tours in Shaping User Experience and Memories

Abstract

Immersive technologies are capable of transporting people to distant or inaccessible environments that they might not otherwise visit. Practitioners and researchers alike are discovering new ways to replicate and enhance existing tourism experiences using virtual reality, yet few controlled experiments have studied how users perceive virtual tours of real-world locations. In this paper we present an initial exploration of a new system for virtual tourism, measuring the effects of real-time experiences and storytelling on presence, place attachment, and user memories of the destination. Our results suggest that narrative plays an important role in inducing presence within and attachment to the destination, while livestreaming can further increase place attachment while providing flexible, tailored experiences. We discuss the design and evaluation of our system, including feedback from our tourism partners, and provide insights into current limitations and further opportunities for virtual tourism.