Leveraging Social Media Analytics for Sustainability Trend Detection in Saudi Arabias Evolving Market

Abstract

Saudi Arabias rapid economic growth and social evolution under Vision 2030 present a unique opportunity to track emerging trends in real time. Uncovering trends in real time can open up new avenues for business and investment opportunities. This paper explores how AI and social media analytics can uncover and monitor these trends across sectors like sustainability, construction, food beverages industry, tourism, technology, and entertainment. This paper focus on use of AI-driven methodology to identify sustainability trends across Saudi Arabia. We processed millions of social media posts, news, blogs in order to understand sustainability trends in the region. The paper presents an AI approach that can help economists, businesses, government to understand sustainability trends and make better decisions around them. This approach offers both sector-specific and cross-sector insights, giving decision-makers a reliable, up to date snapshot of Saudi Arabias market shifts. Beyond Saudi Arabia, this framework also shows potential for adapting to other regions. Overall, our findings highlight how by using AI-methodologies, give decision makers a reliable method to understand how initiatives are perceived and adopted by the public and understand growth of trends.