Optimal signals assignment for eBay View Item page

Abstract

Signals are short textual or visual snippets displayed on the eBay View-Item (VI) page, providing additional, contextual information for users about the viewed item. The aim in displaying the signals is to facilitate intelligent purchase and to incentivise engagement. In this paper, we present two approaches for developing statistical models that optimally populate the VI page with signals. Both approaches were A/B tested, and yielded significant increase in business metrics.