The Invisible Hand: Characterizing Generative AI Adoption and its Effects on An Online Freelancing Market

Abstract

Since the COVID-19 pandemic, freelancing platforms have experienced significant growth in both worker registrations and job postings. However, the rise of generative AI (GenAI) technologies has raised questions about how it affect the job posting in freelancer market. Despite growing discussions, there is limited empirical research on the GenAI adoption and its effect on job demand and worker engagement. We present a large-scale analysis of Freelancer.com, utilizing over 1.8 million job posts and 3.8 million users. We investigate the emergence of jobs with the adoption of GenAI and identify leading position of ChatGPT in the freelancing market. With a focus on ChatGPT related jobs, we inspect their specific skill requirements, and the tasks that workers are asked to perform. Our findings provide insights into the evolving landscape of freelancing in the age of AI, offering a comprehensive profile of GenAI's effects on employment, skills, and user behaviors in freelancing market.