Harmonizing Semantic and Collaborative in LLMs: Reasoning-based Embedding Generator for Sequential Recommendation

Abstract

Sequential Recommender Systems (SRS) predict the next item of interest based on users' interaction histories and have been widely deployed, but hindered by long-tail problem. Large Language Models (LLMs), with strong semantic understanding and reasoning capabilities, offer a promising way to enrich item semantics and have recently been used as embedding generators. However, two fundamental gaps remain. First, current LLM-based embedding methods fail to exploit the model's inner reasoning capacity. Second, existing methods often inject collaborative signals implicitly via supervised fine-tuning, lacking explicit guidance for collaborative embedding alignment. In this paper, we introduce ReaEmb, a novel framework that resolves both issues via a Latent Reasoning-enhanced Contrastive Learning (LRCL) stage and a Collaborative Reward Reinforcement Learning (CRRL) stage. LRCL exploits the LLMs' inner reasoning capacity through a two-pass forward process with an additional attention module. CRRL subsequently explicitly injects collaborative signals into the LLM via a tailored reinforcement learning. Extensive experiments on three real-world datasets demonstrate superior effectiveness of ReaEmb across multiple SRS models. To ease reproducibility, we release the code online.