Behind the Mask: A Taxonomic Analysis of Activities in Online Social Networks

Abstract

The broadcast of disinformation in online social networks (OSN) is a growing concern examined across several disciplines, including human-computer interaction (HCI). The pervasive issue has been prompting novel approaches to identify the malicious actors behind the dissemination of deceptive and fabricated content. Analyzing the characteristics and activities of these actors, we designed a taxonomy informed by collaboration with subject matter experts (SMEs) and a review of the academic literature. Our study explores how to distinguish the characteristics, activities, and strategies of malicious actors on OSN and examines how they contribute to the spread of disinformation. We describe the design process and the application of the taxonomy in a case study analyzing anti-migration discourse in social media channels, and reflect on its potential to aid researchers and practitioners in the responsible design of network systems.