Fund2Persona: A Framework for Building and Refining Financial Advisor Personas from Fund Disclosure Data

Abstract

Demand for personalized financial advising is growing, but consistent advisor expertise is difficult to obtain, scale, and encode in LLM systems. Simple persona prompts rarely specify how a financial advisor should reason and often drift toward generic recommendations. We propose Fund2Persona, a framework that grounds financial-advisor personas in fund disclosures, holdings transitions, market context, and manager commentary, then refines them through an agentic actor--scorer--patcher loop. We evaluate the resulting personas on held-out holdings-transition reconstruction and manager-commentary alignment, where they better recover portfolio decisions and grounded manager interpretation than generic baselines. We further study two downstream diagnostics: market-scenario generation, where persona retrieval broadens plausible investment views beyond repeated generic rollouts, and advisory dialogues grounded in investor profiles, where matched personas give more specific and useful advice than a generic advisor. These results suggest that fund-data-grounded financial-advisor personas can make manager-specific investment expertise portable rather than merely changing an LLM's surface style.