Identifying Deceptive Patterns Across Three Age Groups: A Heuristic-Based Cognitive Walkthrough Study of Mobile Apps

Abstract

Deceptive patterns are tactics used to manipulate users into performing unintended actions. Today, many of these deceptive patterns are implemented in mobile apps targeting diverse age groups. In this paper, we employ a heuristic-based cognitive walkthrough to explore how deceptive patterns are tailored to three age groups, specifically teens (12-17), adults (18-49), and older adults (50+), across different app categories. By analyzing 30 apps spanning 6 categories, we found that 93% of these apps use the nagging pattern. Furthermore, our findings reveal that entertainment apps contain significantly more deceptive patterns than other app categories, such as music/books. Our data also shows that entertainment apps for older adults use sneaking patterns more frequently than entertainment apps for teens or adults. These findings call for the development of more ethical, age-specific design guidelines to protect users from targeted digital manipulation attempts.