Gossip in random networks

Abstract

We consider the average probability X of being informed on a gossip in a given social network. The network is modeled within the random graph theory of Erdos and Renyi. In this theory, a network is characterized by two parameters: the size N and the link probability p. Our experimental data suggest three levels of social inclusion of friendship. The critical value pc, for which half of agents are informed, scales with the system size as N-γ with γ≈ 0.68. Computer simulations show that the probability X varies with p as a sigmoidal curve. Influence of the correlations between neighbors is also evaluated: with increasing clustering coefficient C, X decreases.

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