Everyone Conforms, No One Believes: Pluralistic Ignorance in LLM Agent Populations

Abstract

LLM-based multi-agent systems are increasingly used to simulate social dynamics, from opinion formation to collective decision-making. These simulations can reproduce certain social phenomena, but it is unknown whether they capture pluralistic ignorance, a state where a majority privately rejects a norm yet publicly conforms, each believing they are alone in dissenting. This phenomenon drives norm persistence, social movements, and political revolutions. We show that pluralistic ignorance emerges robustly in LLM agent populations. We construct a benchmark of 100 scenarios across 10 domains and 5 authority levels, grounded in the human pluralistic ignorance literature, and evaluate 8 models from 6 organizations. Agents publicly conform at rates of 64 to 94% despite privately opposing the norm. Conformity is domain-sensitive (workplace and social relationship scenarios produce near-universal compliance) and highly model-dependent, though uncorrelated with capability. We test whether a single "norm entrepreneur" can break the false consensus by publicly dissenting. For 7 of 8 models, cascades succeed less than 26% of the time, with one model showing zero cascades across all scenarios. GPT-4o is a notable outlier at 48%, revealing qualitatively distinct dynamics across model families. A prompt component ablation across all 8 models establishes that conformity is emergent rather than instruction-driven: removing both the false-consensus framing and fit-in goal reduces conformity but does not eliminate it (52 to 92% in the minimal condition). Our findings identify model selection as an unacknowledged degree of freedom that fundamentally shapes simulation outcomes. More broadly, the near-absence of cascades suggests LLM simulations may systematically overestimate the stability of social norms, missing the fragile tipping-point dynamics that drive real-world norm change in human societies.