Echoes in the Sky: Computational Thematic Analysis of Online Public Discourse on Bluesky Across Trump's Reelection
Qile Wang, Ali Salloum, Carolina Coimbra Vieira, Benjamin E. Bagozzi, Mikko Kivelä, Kenneth E. Barner, Matthew Louis Mauriello
Abstract
As political disruption intensifies online discourse, Bluesky has become an important platform for political discussion and public reaction. In this study, we examine large-scale discourse on Bluesky related to U.S. policy developments associated with the Trump administration. Using the historical retrieval API, we collected all available posts matching Trump and related keywords from 2019 to 2026, yielding 38.5 million posts. We leverage a large language model (LLM)-assisted clustering pipeline, combined with human validation, to identify 14 interpretable thematic domains in English-language posts and 19 thematic categories across 258 executive orders (EOs) signed between January 20, 2025, and May 1, 2026. Our findings identify several dominant themes in Bluesky discourse, including executive governance, political identity, and national security, as well as recurring themes in EOs, including executive task forces, border enforcement, and foreign policy. We also find substantial variation in the persistence and volatility of issue attention, accompanied by an increasing proportion of negative sentiment over time. The dataset and resources are publicly available at https://github.com/Sensify-Lab/Echoes-in-the-Sky
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