Think Globally, Generate Personally: Multi-View Thinking with Adaptive Generation for Generative Recommendation

Abstract

Semantic-ID-based (SID) generative recommendation (GR) represents each item as a sequence of discrete tokens and predicts the next item through autoregressive SID generation. However, existing methods face two challenges. First, insufficient shared context modeling for user sequences: full-history and recent behaviors provide overlapping yet complementary evidence, but modeling them within a single sequence may dilute current cues, whereas processing them through separate streams may fail to coordinate them. Second, insufficient personalized adaptation in progressive SID decisions: although decoder states evolve with generated prefixes, existing models typically use a shared output-side transformation across recommendation instances, without explicitly selecting a transformation suited to the current user need. To address these challenges, we propose Multi-View Thinking with Adaptive Generation (MV-Thinker), a framework that Thinks Globally and Generates Personally. First, Multi-View Temporal Thinking uses view-specific thinking queries and readers over overlapping full-history and recent-history views, coordinating both sources into complementary user-conditioned contexts before SID generation. Second, Hierarchical Residual Adaptation organizes lightweight adapters into nested residual paths before a shared vocabulary projection, adaptively transforming context-bearing decoder states for SID decisions. Extensive experiments on four public datasets demonstrate that MV-Thinker consistently outperforms strong discriminative and generative recommendation baselines across multiple ranking metrics. The implementation code and datasets are available on: https://anonymous.4open.science/r/MV-Thinker