From Latent Influence to Language: Diffusion-Oriented Content Generation via Audience-Susceptible Features

Abstract

The rapid growth of multimodal user-generated content on social media has made information diffusion a critical factor for advertisers and brand marketers. However, manually tailoring content to resonate with specific audiences is labor-intensive and heuristic-driven. While recent generative models offer promising capabilities for automatic content generation, existing approaches for diffusion-oriented content generation still struggle to effectively translate numeric diffusion influence signals into actionable guidance that captures latent audience susceptibility and accounts for heterogeneous audience interests. To address these challenges, we propose DOCG-AS, a three-stage framework for diffusion-oriented content generation. It first performs implicit feature optimization on the realistic content manifold to discover an optimal propagation feature vector. Then, it explicitly decodes this vector using a learnable decoder into interpretable audience-susceptible features described in natural language, providing guidance for content generation. Finally, it leverages multiple sets of audience-susceptible features obtained from different optimization initializations to rewrite the user's input into the final multimodal content. Experiments demonstrate that DOCG-AS consistently outperforms state-of-the-art baselines in terms of predicted diffusion influence.