The PIONEER Project: A PrIvacy companion for mOtivatioN and knowlEdge transfER

Abstract

Remaining control over their private data is one of the key challenges in this century for users. We know from prior work that users are often neither in a position to fully grasp the content of the usually complicated texts, nor are they motivated to spend the time necessary to do so. We report on the progress made by the PIONEER project on a privacy support tool that combines knowledge transfer and persuasive elements to increase users' privacy awareness and motivation; thus empowering them to more privacy sovereignty. Throughout the research and design process, we consider user group specifics that may result in different requirements, e.g., for children, adolescents, parents, or elderly people. We further target sustainable behavior change by addressing different states of change, precisely: spark initial motivation, facilitate the creation of new habits, and encourage habituation of these habits in the long term (volition). Finally, we provide a privacy support tool demonstrator that can be utilized for research and education purposes, e.g., in school contexts.