Stereotypically Yours: Portrayal and Perception of Race-Coded AI Companions

Abstract

AI companions can purportedly adopt racial personas, raising questions about how they represent identity and how users interpret these portrayals. We combined an algorithmic audit of race-coded AI personas with interviews with 12 companion users who interacted with a probe. Our audit revealed systematic differences, such as Asian-coded male personas receiving higher submissiveness scores than White counterparts, and Black, Hispanic, and Indigenous male personas receiving higher aggression scores than their White counterparts in open-weight models. Interviews revealed that participants envisioned AI companions as offering cultural familiarity and outside perspectives, but differed in which portrayals they considered meaningful or stereotypical. Some rejected overt racial signaling while still expecting culturally distinctive responses. Triangulating these findings with theory, we highlight how social norms and cultural expectations complicate efforts to support meaningful racial representation without reproducing stereotypes. We discuss how companion personalization should be evaluated beyond user satisfaction to account for broader representational harms.