Theory-guided relational learning for data product pricing: An interpretable meta-path-guided graph neural network approach

Abstract

Data products are non-standardized and context-dependent, so their prices are jointly shaped by product attributes and contextual factors such as provider reputation, product comparability, and industry structure. We formulate data product pricing as a learning task over a heterogeneous information network spanning data products, providers, marketplaces, industries, and pricing modes, and design theory-grounded meta-paths, brand-based, similarity-based, industry-based, and hybrid, to characterize distinct pricing mechanisms. Building on this network, we propose a Meta-Path-Guided Heterogeneous Graph Neural Network (MPGNN), which learns path-specific representations, fuses them through an attention-based gate, and is further augmented with large language model-generated textual features. Empirical evaluation shows that MPGNN achieves statistically significant improvements over baseline models in both regression and classification across different pricing modes, and that provider-involving meta-paths dominate the learned weights, yielding predictive evidence consistent with a brand-equity-related pricing mechanism. The proposed framework combines predictive accuracy with theory-driven interpretability, offering a transferable methodological template for pricing other non-standardized digital assets.