Internet Radio: A New Engine for Content Diversity?

Abstract

While traditional radio stations are subject to extensive government regulations, Internet radio stations remain largely unregulated. As Internet radio usage has increased certain stakeholders have begun to argue that these Internet radio broadcasters are providing significant and diverse programming to American audiences and that government regulation of spectrum-using radio station ownership may be further relaxed. One of the primary justifications for regulation of ownership has been to protect diversity in broadcasting. This study hypothesizes that Internet radio broadcasting does add diversity to the radio broadcasting industry and that it should be considered as relevant by regulators. This study evaluates the role of Internet radio broadcasters according to five criteria intended to gauge the level of diversity being delivered to listeners online. By measuring the levels of format, channel, ownership, location and language diversity among Internet radio stations, it is possible to draw benchmark lessons about the new medium's ability to provide Americans with diverse broadcasting options. The study finds that Internet radio broadcasters are in fact adding measurable diversity to the radio broadcasting industry. Internet broadcasters are providing audiences with access to an increasing number of stations, owners, formats, and language choices, and it is likely that technologies aiding in the mobility of access as well as broadband evolution will reinforce these findings.